CASE STUDIES
CHALLENGE
Client approached my agency for social media management, the goal was to grow their platform with the hope of driving more in-store traffic and promoting events. I was tasked with planning, production, content creation, management, copywriting and reporting for the client.
APPROACH
After gaining an understanding of the brand and voice, I began with rigorous creative experimentation creating a vast array of content everything from crab sizzle videos to memes. I employed growth-hacking tactics and analytics to grow a the client’s platform by 8K followers and achieved a 7x increase in engagement within a year. I doubled down on this success, the next year while managing a network of influencers to further expand the presence.
OUTCOME
The Crab Shack saw its strongest sales that year, on premise.
CHALLENGE
A nonprofit client questioned the effectiveness of Meta & LinkedIn ads and didn’t trust that online campaigns would drive actual event sign-ups.
APPROACH
I needed to demonstrate clear ROI and build trust in Meta advertising. I set up Meta Pixel and Eventbrite integration, tracked custom events for sign-ups, and tested multiple creatives to optimize cost-per-acquisition. I encouraged the client to hold off on changing top-performing ads too soon, even when fatigue was feared.
OUTCOME
We hit the event registration goal on-time and under budget, reducing CPA by over 3x.
CHALLENGE
Client approached my agency with the goal of increasing awareness and enrollment for a new online business school. I was tasked with designing and executing a paid media campaign to support these goals.
APPROACH
I worked with our video team to help produce a series of short video ad spots to use in Google Display and Video ads supplemented by a Performance Max campaign. I worked with the school to set up complex conversion tracking systems to inform ad algorithms and improve reporting with attribution analytics.
OUTCOME
Our ads saw a 10x reduction in CPC and a stark improvement in CTR vs the previous ads the school had been running. We scaled 300% the next fiscal quarter and were able to deliver on hundreds of leads.
CHALLENGE
A fiber internet provider in Alaska felt that running Google Search ads was redundant because of their existing organic presence and their position as a utility company.
APPROACH
I persuaded them to pursue paid advertising and find an effective campaign approach that didn’t rely on Search. I recommended a blended video-first strategy using OTT, YouTube, and Display to raise brand awareness at scale. I emphasized reach, frequency, and cost-effective CPMs, especially valuable in small communities with limited media options.
OUTCOME
The client ran with the plan and early results showed strong view-through rates, cheap exposure and positive feedback. It led to expanded ad spend and new openness to paid digital strategy.